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At first glance, the French Colonial buildings in Vietnam appear typically European: ornate balconies, porthole windows, wooden shutters. Yet further ...
Until recently, those in the market for port, Madeira, muscat, or vinho verde had to use a computer to visit ...
The exterior of Sandqvist’s flagship boutique in the heart of the Marais. Photography by Jakob Ericsson. Swedish handbag brand Sandqvist’s ...
Residential touches in the retail space. Photography by Stephen Busken. Accessories and interiors can have a sympathetic relationship. Witness Sonia ...
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YIN by ODD: 2019 Best of Year Winner for Accessories Retail

Marketing its delicate necklaces, earrings, bracelets, and rings, all in 18-karat gold, to the professional “gentlewoman,” fledgling company YIN Fine Jewelry favors sleek minimalism over traditional opulence. Its first-ever boutique in Beijing needed to do the same, so the young co-owners called upon ODD co-founders Tsutomu Deguchi and Keiz Okamoto to conjure that spirit in YIN’s tidy 410-square-foot boutique.

Photography by Ruijing Photo.

“The scale did not restrict our imagination,” Deguchi recalls. He, Okamoto, and their team developed a concept they call a “wonderland under a sea of clouds.” Beneath an installation of suspended white cotton voile, they outfitted the store in a pared-down palette of white and gold, then placed lighting evenly throughout. It reflects off wall-hung titanium-plated mirrors and bathes the stainless-steel display pedestals and terrazzo flooring in a soothing wash of white, softening the environment.

“The lighting is not scattered or motionless, but well-proportioned and dynamic,” adds Okamoto, “and the space helps tell the company story.”

Photography by Ruijing Photo.

Project Team: Feng Zhang; Xueni Fang.

> See more from the December/January 2020 issue of Interior Design

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