The Chinese digital fitness startup Keep has over 40 million active monthly users for its HIIT and weight-training videos, not to mention devoted fans of its fitness and fashion products. And now they have a physical place to meet—and sweat—thanks to Eight Inc.’s 5,000-square-foot flagship Keepland gym, located in the heart of the Beijing Fun development in Qianmen.
“Keep wanted a space where it can heighten the emotional aspect for its members through music, lights, and human encouragement,” says Eight Inc. managing director Alan Lin, who worked with CEO and design lead Tim Kobe. “And we wanted to create an entirely different workout experience.”
Users follow wayfinding LEDs to a sign-in wall to scan their QR code, then pick up a heart rate monitor and set off for the studios. Perforated wood panels display retail products in the community area and gym equipment in the fitness studios. “We used a similar pegboard system in the hallway, this time in brushed metal panels,” the Eight Inc. designer says, “which allows lit graphic icons to be changed.” For a company looking to expand across China, such flexibility matters as much as it does to the users stretching along with Keep’s Yoga videos.
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